Blog

The issue with most of the brand safety tools out there today: They’re describing an industry that ceased to exist a long time ago. Despite Oracle shutting down its entire advertising business in 2024 and bringing Moat and Grapeshot with it, both are featured on best of 2026 lists. In August 2024, the industry body […]

Yes, Google Ads still exists. This wasn’t really the argument. The argument here is that it costs you to make it work and for many advertisers in 2026, it simply isn’t worth the price. The search CPCs have risen for the past three years, and the biggest gains in the last year have occurred in

Can I ask you one thing really fast? Ever given up your email address in exchange for a free guide? Or even paid money for behind the scenes of your favorite creator? That’s what exclusive content really is. It’s the material not everyone can have, just a few get to see it. That’s why it

Have you ever noticed that everybody is always looking at their phone? We read news, watch videos, and read on phones on a daily basis. This means that you must have people to view your content on phones and therefore you are the creators. That is where mobile content distribution would be needed. It is

A digital ad mockup is a simple way to see what your ad will look like before you publish it. It’s like a dress rehearsal for your online ads. You can include the images, text, buttons, and logos exactly as they would appear on social media or a website. In other words, a mockup is

Affiliate marketing is exploding. Currently, affiliate campaigns are run by more than 80 percent of brands. Why? Because it works. Indeed, the industry will surpass the global figure of over 21 billion this year. However, the thing is that here growth is accompanied by increased competition. Your affiliate people already know it is already crowded

Cross-site tracking is when websites and adverts follow you from site to site. They tell you that they are using hidden trackers (radical cookies) to gather your surfing information. As an illustration, research showed that websites contain an average of 48 trackers. These trackers will be able to capture your IP address, position, your browsing

Ever wonder how your competitors seem always to run ads that grab everyone’s attention? What is their secret? How are they winning so many customers while you are still testing and guessing? No Need to worry you’re not alone. A lot of businesses are trying to crack the same code, learning from what’s already working

Ask five people at the same company about the company’s goal for the year, and you’ll likely hear five different responses. One states to acquire more followers. Yet another says, Be more upscale. A third says, There’s no strategy to the brand, just a logo, a content calendar and a wish that it will come

An internet store can be up and running this afternoon by anyone. Shopify, WooCommerce, and BigCommerce select a platform, upload some products and you’re “open for business” by dinnertime, so to speak. It wasn’t building the store that was hard. Getting anyone to come to the door. You’re not missing some secret trick that everybody