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You’re done editing a video, but only halfway done. Instagram is looking for its own share. TikTok and YouTube Shorts are not looking for a repost, but for content to be native. The LinkedIn version should be a standalone link, as they bury anything that looks like an outbound link. Facebook requires scheduling, otherwise, it’s […]

It is becoming a common practice to type a company’s name in Google before dialing the phone, and it’s not a bad idea. The sales call and homepage make an impression on a prospect and lead them to believe what the company wants them to believe. Portfolio work, public reviews and a consideration of how

You see a pair of running shoes on one shopping site and for a few days this pair shows up everywhere: your favorite news website, on a recipe blog, the free game on your phone, etc. It’s not an advertiser calling round to book advertising on every website you visit. It’s DSP advertising in the

Click on play, wait for the loading circle to spin, and then a message pops up: This site is not available on this network. That’s not a figment of your imagination: if that were to happen on a school computer, or an office laptop, or public Wi-Fi at an airport or library, you would be

Finding visitors to an online store is no longer the challenge. There are plenty of options to get your store in front of people, whether it’s through paid ads, social platforms or search. The difficult part is converting those visitors into a crowd of people who are really close to purchasing, and don’t lose them

An image showing a plant, with a blurry background. A picture of a product without a trademark. A Photo of the News that’s been used elsewhere. All of these are not suitable for typing words into a search box. You don’t know the name of what you see, or the correct name wouldn’t narrow it

You’re looking at two different versions of the same Kindle or Fire tablet on Amazon, one is a couple of dollars less for no particular reason listed. The more expensive is only the device name. The less expensive one is the Ad-Supported, or perhaps Special Offers, if you’ve stumbled onto an older or refurbished item.

Every few months, someone says that AI Startups in Silicon Valley have had their AI moment and that the money and the valuations are too crazy to sustain this amount of hype. Then a company nobody outside a group chat had heard of a year earlier closes a round that makes the last one look

The dollars are not easier to justify when it comes to marketing budgets. Finance teams want to see that a media dollar resulted in a business outcome, not that 100% of it was the responsibility of the media dashboard platform. That pressure, coupled with the rapidly changing privacy environment and the availability of a wide

You’re browsing through the list of your conversations and there it is, a little green dot perched on the Bitmoji of a friend. Perhaps it’s beside an individual whom you have not spoken to in weeks. Perhaps it appears right when you’re about to send a Snap. Either way, the following question is one of