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One of the most often repeated statements regarding WordPress is that it’s SEO friendly right out of the box, but it’s only partially true. A nice, clean code base is an excellent ranking asset, but it isn’t meant to offset a pile of fat plugins, a lack of attention to categories, or years of unmaintained […]

Go to Google and do a search for your own business. If you have to page over or scroll to the second page, you know why you clicked on this article. This is the point at which small business SEO services cease to be something that is paid for by others and begin to be

Your website isn’t working right, and you just can’t place your finger on it. Standing steady for months, rankings have begun to drop. Every quarter, traffic has dropped or even leveled off. Or perhaps there’s nothing wrong with it at all, you plan to spend a dollar on SEO content and links, and you need

There is likely a number in your Google Search Console account that you don’t think is the same number. Perhaps it is because the Crawled but not indexed is at 400-plus pages. Perhaps it’s a Core Web Vitals report that’s predominantly orange and red. Or, perhaps you changed the site layout 8 months ago, and

Talk to 10 business owners, and you’ll find at least 5 will tell you that they’re paying some version of a PPC agency to run their Google Ads. That is correct, as is the statement that a mechanic “touches your car”. It’s an understatement of what is going on behind a login that you likely

So ask 10 marketers the question, and 10 of them will say the same two words: percentage of revenue. A company determines the amount of money that it expects to make, saves a percentage of that, usually in the range of 5% to 12%, and that is the marketing budget for the year. However, there

Type in a competitor’s name and see what appears on the first page of Google. Somewhere in that mix, there’s typically a shoutout on a site that you actually know, whether it’s a trade publication, a regional news site, or perhaps one that has a bit more national presence. It’s not an ad. It is

Most business owners get stuck at the same point in the process: each pitch is the same. Certified partner. Data-driven. ROI-obsessed. Full transparency. Lots of proposals come and go, and eventually those words become meaningless because you don’t know if the person who will really be working on your account next month actually knows what

Search the name of nearly anything on Google now and see how far you must scroll to reach a real blue link. Typically, an AI Overview is located at the top. Here is a series of Shopping ads that follow. When the traditional organic results appear, multiple answers to the shopper’s question have already been

Look at the top SEO companies, and you’ll come up with a dozen or so lists, and they all have about 15 or 20 of the same companies on the list, just in different orders based on the publisher that week. Don’t worry about that repetition alone typically, those agencies have established a legitimate reputation