Zaneek A.

You are reading one of the “best gifts for coffee lovers” roundups on a lifestyle blog, it looks like every other one on the blog. Voices sound the same, photos are the same, the format is the same. Then you see a little label right next to the headline, Sponsored. There was no indication of […]

Now search for “meal prep ideas” in the Instagram search bar, but stop right there! You get a drop-down list right away containing phrases that other people typed moments ago: “meal prep ideas for weight loss,” “meal prep ideas for the week,” “high protein meal prep ideas. That drop-down isn’t a guess. It’s a real-time

There’s a change in the way many back-to-school campaigns are going, and they haven’t had time to adjust. This year, the number of shoppers buying early was 62 percent lower by early July, compared with 67 percent the year before, according to the National Retail Federation. But total spending is projected to reach $146.8 billion,

If you search long enough on the different job boards, you will see the same job description five ways: client partner, relationship director, key account manager, client relationship partner. The job titles continue to grow in number more rapidly than the actual work itself, and that is likely one reason why many folks find themselves

You are reading an article and in the third paragraph it doesn’t make any more sense. A gray box appears on the page: “Subscribe to keep reading. That box is a paywall, and whether you’re on the side of the subscribe button or not makes you either a big fan of how someone gets paid

Open the browser bookmarks bar of almost any growing startup and you’ll find the same quiet mess: a CRM nobody fully trusts, an analytics dashboard nobody has opened in three weeks, two chat apps because the first one “didn’t stick,” and a spreadsheet doing the job all of them were supposed to replace. Nobody planned

Ask five founders how much their app cost them, and you will get five different answers and that’s typically the first indication that no one involved in the conversation understands what a built app is. One founder is pricing out an MVP which was developed by two developers over ten weeks, but it lacks fat.

Net Promoter Score is a single value to provide a snapshot of the true customer experience that you have. It has been in the boardroom decks since 2003, included in virtually every customer experience platform available and remains one of the more misunderstood metrics in business. Some teams see it as a Holy Writ. Others

You’ve published the blog post. You’ve corrected the title tag that somebody told you is incorrect. You’ve even paid a freelancer to do a week of SEO work, but all they did was make vague promises and a PDF report. Meanwhile, your website continues to languish on page three while sites with lesser quality content

In the past five years, I have seen the same discussion with every marketing team I have been involved with. There is increased traffic, good engagement metrics, campaigns are on schedule, and the pipeline the one that closes is still flat. Somewhere between the impression and the invoice, most of the intent leaks out. So