Blog

So ask 10 marketers the question, and 10 of them will say the same two words: percentage of revenue. A company determines the amount of money that it expects to make, saves a percentage of that, usually in the range of 5% to 12%, and that is the marketing budget for the year. However, there

Type in a competitor’s name and see what appears on the first page of Google. Somewhere in that mix, there’s typically a shoutout on a site that you actually know, whether it’s a trade publication, a regional news site, or perhaps one that has a bit more national presence. It’s not an ad. It is

Most business owners get stuck at the same point in the process: each pitch is the same. Certified partner. Data-driven. ROI-obsessed. Full transparency. Lots of proposals come and go, and eventually those words become meaningless because you don’t know if the person who will really be working on your account next month actually knows what

Search the name of nearly anything on Google now and see how far you must scroll to reach a real blue link. Typically, an AI Overview is located at the top. Here is a series of Shopping ads that follow. When the traditional organic results appear, multiple answers to the shopper’s question have already been

Look at the top SEO companies, and you’ll come up with a dozen or so lists, and they all have about 15 or 20 of the same companies on the list, just in different orders based on the publisher that week. Don’t worry about that repetition alone typically, those agencies have established a legitimate reputation

Most link building tools roundups are the same about it: purchase this software, and you will have a solution for your backlink dilemma. It’s not like that. The tool can locate two hundred prospects in an afternoon. But it can’t craft a pitch that is even worth opening by a busy editor, much less come

If you’re looking to boost your website’s visibility, you likely have heard about White Label SEO Tools. During a sales call, a prospect asks if you have your own SEO reporting dashboard. It’s not really a technical question. What they want to know is if you’re a genuine operation or a couple of freelancers that

Three browser tabs open, and three different authority scores for the same website, and none of them agree. This is typically the time when people begin thinking about Semrush vs Ahrefs vs Moz, and not necessarily out of curiosity, but because a free trial will end soon, a credit card will soon be charged, and

Go ahead and type Ahrefs vs SpyFu vs Semrush into Google and you’ll find a dozen roundups that all end with the same watered-down version of the two Semrush and Moz results: it depends. While that’s true, it’s not particularly helpful if you’re the one handing over a credit card. Here’s the more useful version.

Paid acquisition continues to become more expensive and most buyers rely more on a recommendation from a known company or person with whom they have been in contact before than on another ad. That is the real reason partner marketing continues to appear on marketing leaders’ lists from year to year. You’re borrowing reach and