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The issue with most of the brand safety tools out there today: They’re describing an industry that ceased to exist a long time ago. Despite Oracle shutting down its entire advertising business in 2024 and bringing Moat and Grapeshot with it, both are featured on best of 2026 lists. In August 2024, the industry body […]

Yes, Google Ads still exists. This wasn’t really the argument. The argument here is that it costs you to make it work and for many advertisers in 2026, it simply isn’t worth the price. The search CPCs have risen for the past three years, and the biggest gains in the last year have occurred in

Have you ever clicked on a compelling article, read a few words, and then suddenly you get hit with a message saying you have to pay or subscribe? That’s a paywall. Annoying, right? It is actually a surprisingly clever scheme used by most websites trying to make a living. In this post, we’ll describe what

Multi touch attribution tools help you to track how people interact with your marketing before they buy your product. They don’t just give credit to one click or ad. Instead, they show all the steps someone takes before becoming your customer like this will show you from where this user came first time, then 2nd

Can I ask you one thing really fast? Ever given up your email address in exchange for a free guide? Or even paid money for behind the scenes of your favorite creator? That’s what exclusive content really is. It’s the material not everyone can have, just a few get to see it. That’s why it

Back to school season is a major time for businesses. Consumers plan ahead and buy bargains in 2025. Families spent over $40 billion on school supplies in 2024. All brands desire a piece of that. To be successful, your Back to School Campaign must be clever and innovative. This blog will give you ideas to

Have you ever noticed that everybody is always looking at their phone? We read news, watch videos, and read on phones on a daily basis. This means that you must have people to view your content on phones and therefore you are the creators. That is where mobile content distribution would be needed. It is

The partner marketing approach is under a separate brand. Two companies work together. They share their clients and exchange ideas. It also operates both in B2B and B2C. In the case of B2B, a company would be working with a reseller or technology partner. Within B2C, organizations typically work with another organization or a mega

A digital ad mockup is a simple way to see what your ad will look like before you publish it. It’s like a dress rehearsal for your online ads. You can include the images, text, buttons, and logos exactly as they would appear on social media or a website. In other words, a mockup is

Native content means content that looks like the rest of the page. It is a paid message that blends in with normal articles. The design and voice match the website or app style. It does not stand out like a banner or pop-up. You often do not even notice it at first. For example, a