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Open the browser bookmarks bar of almost any growing startup and you’ll find the same quiet mess: a CRM nobody fully trusts, an analytics dashboard nobody has opened in three weeks, two chat apps because the first one “didn’t stick,” and a spreadsheet doing the job all of them were supposed to replace. Nobody planned

Ask five founders how much their app cost them, and you will get five different answers and that’s typically the first indication that no one involved in the conversation understands what a built app is. One founder is pricing out an MVP which was developed by two developers over ten weeks, but it lacks fat.

Net Promoter Score is a single value to provide a snapshot of the true customer experience that you have. It has been in the boardroom decks since 2003, included in virtually every customer experience platform available and remains one of the more misunderstood metrics in business. Some teams see it as a Holy Writ. Others

You’ve published the blog post. You’ve corrected the title tag that somebody told you is incorrect. You’ve even paid a freelancer to do a week of SEO work, but all they did was make vague promises and a PDF report. Meanwhile, your website continues to languish on page three while sites with lesser quality content

In the past five years, I have seen the same discussion with every marketing team I have been involved with. There is increased traffic, good engagement metrics, campaigns are on schedule, and the pipeline the one that closes is still flat. Somewhere between the impression and the invoice, most of the intent leaks out. So

You’re done editing a video, but only halfway done. Instagram is looking for its own share. TikTok and YouTube Shorts are not looking for a repost, but for content to be native. The LinkedIn version should be a standalone link, as they bury anything that looks like an outbound link. Facebook requires scheduling, otherwise, it’s

It is becoming a common practice to type a company’s name in Google before dialing the phone, and it’s not a bad idea. The sales call and homepage make an impression on a prospect and lead them to believe what the company wants them to believe. Portfolio work, public reviews and a consideration of how

You see a pair of running shoes on one shopping site and for a few days this pair shows up everywhere: your favorite news website, on a recipe blog, the free game on your phone, etc. It’s not an advertiser calling round to book advertising on every website you visit. It’s DSP advertising in the

Click on play, wait for the loading circle to spin, and then a message pops up: This site is not available on this network. That’s not a figment of your imagination: if that were to happen on a school computer, or an office laptop, or public Wi-Fi at an airport or library, you would be

Finding visitors to an online store is no longer the challenge. There are plenty of options to get your store in front of people, whether it’s through paid ads, social platforms or search. The difficult part is converting those visitors into a crowd of people who are really close to purchasing, and don’t lose them